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Wednesday Wink – Rockin’ Retail: Tips for Selling Products in Your Salon

Wink - Retailing Products In Your Salon
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With 2017 just getting started, it’s time to examine how retail can change your business.

How Retail Works for You

Retailing products can help grow your business. They can boost your bottom line, and cultivate customer loyalty. Retailing is a silent profit center – you don’t have to do anything, except create a nice display area to attract clients. Your salon, spa, or private studio should have space carved out for those must-have products that your clients need to take home to maintain their new look. It doesn’t matter how big or small your business is retailing products is a must.

Lean on Your Vendor

If you are a single stylist, you should have a shelf dedicated to aftercare items. If there is enough room, add in some “impulse buys”, like:

  • lash sealant
  • extension safe mascara
  • lash cleanser
  • mascara wands

Additional items could be eye make-up, so look for a vendor who carries items you feel great about.

The benefits of a great vendor are endless. Recently, my favorite vendor sent me a few samples of eye liner, mascara, and eye shadow. This vendor is savvy and understands client needs, and I love the new items – which makes me passionate about sharing them with my clients! I have set aside a small area in my retail section to display these new additions.

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Get Your Staff on Board

You may get a bit of push-back from your staff, if they think they are “selling.” I diffuse the objection by asking my staff to try the products first. If they like the products, they are better able to “recommend” them, instead of “selling.” I don’t know about you, but anytime I can add to my bottom line, I’m willing to give it a go.

I would also recommend a small line of strip lashes to offer clients who want to take a break, or have had a reaction to lash extensions. Many clients are sad when they have to discontinue lashes, and sending them home with a pair of these can help soften the blow.

Get your business off to a great start with a new addition of retail products. It will make the world of difference.

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Maryann Matykowski

Maryann has an accomplished, 30+ year background in the beauty industry. As a cosmetologist she opened her first salon in ’83. Maryann has specialized as an educator since 2006, and is now Master Trainer/Training and Education Coordinator here at Glad Lash Academy. Maryann knows what it takes to create successful salon businesses and is here to share her experience with you.

Disclaimer! Opinions expressed on the Glad Lash Blog are those of the author and do not necessarily reflect those of Glad Lash Inc. Content is provided for informational purposes only and should not be considered professional advice. You should always seek professional advice before making decisions that could affect your business or clients.

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