It’s that time of year again when we need to be ready and stocked up for the holidays. Let’s make this a smooth festive season with proper preparation. Now is the perfect time to evaluate where exactly you are in preparation for the oncoming uptick in business. I've compiled a list of questions you can ask yourself:
Do you have a game plan for your holiday business?
How about gift cards and holiday gift sets with after care essentials?
Examine the Past
Firstly, breathe and take a step back. Look at what your holiday business looked like last year. Did you turn away business? Do you need additional help for the busy holiday? If you do, timing is everything. Get the word out and get your team in place.
Keep Control of Your Business
Pre-booking every client you can for at least the holiday is vital. Many clients like to call in or book online at their convenience. However, they may find it difficult to find openings due to the uptick in business during the holiday period. So, it's your job to get them on the books from November to January 1.
Stocked Up?
Take stock of your inventory. Do you have enough supplies to last you through your busy time? Keep in mind that shipping can be spotty if there are weather issues, snow storms, ice storms, and any other unforeseen conditions that can hamper getting your supplies on time.
'Tis the Season... to Give!
Remember, your clients are squeezing more into their schedules and will be looking for gift ideas. Do you have any gift baskets or gift cards ready? How about those little grab-and-go gifts? Display these items at your check out so your clients can readily purchase. Here are a few great examples, we love:
This specially formulated eyelash shampoo will cleanse, condition and clean beautiful lashes, and is one of our top picks for keeping extensions looking great.
This clever product creates a seal around your eyelashes to prevent dirt, sweat and water from breaking down the adhesive.
Being a step ahead will make your holiday less stressful. And, with a good inventory in place going into the holiday, you should have a happy and prosperous season. Let us know how you are doing and how you are planning!
Maryann Matykowski
Maryann has an accomplished, 30+ year background in the beauty industry. As a cosmetologist she opened her first salon in ’83. She has specialized as an educator since 2006. Maryann knows what it takes to create successful salon businesses and is here to share her experience with you.
