Make It Up Monday – How to Hashtag Your Lash Business for Insta-Success

Hashtags on Instagram

#gladlash #beeyebeautiful #loveyourlashes #lashlover #eyelashextensions

These number signs and words mean more than you know! Here’s a guide to using hashtags. They can be so very useful to you especially on Instagram if you are a business.

Using a searchable term (a hashtag) with your content on Instagram is vital to a brand. This allows your posts to be categorized for your audience. Users can search relevant hashtags or terms to find people or businesses that are of interest. Then you have the choice to seek, follow or interact, allowing anyone to join the conversation. Try it!

Go to Instagram and type in one of the hashtags mentioned above, or another one you want to try, and see what happens. You can discover trending topics and create a larger audience which hopefully will translate into business.

GladGirl Color Lashes

You can include up to 30 hashtags on a regular post and up to 10 hashtags on an Instagram Story.

Tips for Selecting Hashtags

  1. Use only relevant hashtags #lashes for example.
  2. Use the correct amount of hashtags (in general using 9 hashtags seems to be the sweet spot right now) but you can add up to30
  3. Use specific hashtags #gladlash for example
  4. Save hashtags for future use
  5. Leave your hashtags in the first comment under your post and don’t leave it under your caption for post.

Remember, these hashtags and tips will make your post easier to find. easier to promote engagement with your audience and easier to discover industry trends that will help you enhance your posts and their discoverability.

This is the basic knowledge that you need to know for this platform. There are many more layers on how to use Instagram and all that it offers. No matter how big or small of a business you have, these elements can really make a difference in your social media strategy and overall bottom line. The algorithm is constantly changing, so stay in the know with resources like this site, and always make sure that your version of the app is up to date.



Heather Coopersmith

With almost two decades as a professional makeup artist working on film projects, tv shows, photo shoots and weddings, LA based Heather Coopersmith brings some serious skills and knowledge to the Glad Lash Blog with her guest posts. Heather sees her art (and her hair!) as a creative outlet, and says "My world is a visual experience and I want to make you a part of it!" We're super excited to have Heather brightening up our world. You can reach out to Heather on Instagram @makeupthebride

Disclaimer! Opinions expressed on the GladGirl Blog are those of the author and do not necessarily reflect those of Glad Lash Inc. Content is provided for informational purposes only and should not be considered professional advice. You should always seek professional advice before making decisions that could affect your business or clients.

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