From what I have gathered in my personal life as well as what I have read online, a 'Millennial' is someone who is a self-starter, self-assured, self-validated, is not just about instant gratification and really places a strong value on the right to vote! All of these qualities are truly respectable and honorable. I wanted to explore how the Millennial perspective influences beauty in one's life, especially since I go to work every week for a predominantly online company where 90% of the workforce is made up of Millennials.
Has the beauty industry influenced the purchasing habits of this generation, or is it the other way around? I believe that the income for this group is generally less than what it was in older generations and for that reason, they are spending less. They actively use social media to enhance their purchasing experience by researching a product before buying it. They are quite savvy when it comes to searching for deals or coupon codes for their products!
With almost two decades as a professional makeup artist working on film projects, tv shows, photo shoots and weddings, LA based Heather Coopersmith brings some serious skills and knowledge to the Glad Lash Blog with her guest posts. Heather sees her art (and her hair!) as a creative outlet, and says "My world is a visual experience and I want to make you a part of it!" We're super excited to have Heather brightening up our world. You can reach out to Heather on Instagram @makeupthebride
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Lashes by Sydney Miles 
