Online Marketing

As a lash educator and cosmetology instructor, it has been one of my personal missions to educate salon professionals on the importance of being insured for professional liability. This is not a fluffy post about pretty lashes and getting the perfect photo to post on social media. This, my fellow salon professionals, is serious business. […]

With all the preliminary steps you have taken to get your new business off the ground, let’s not forget to get your advertising and marketing off to a great start as well.  If you are offering services in a retail center, your plan will differ from a salon boutique or booth rental. In this post, […]

In business, you are always competing. When presented with choice, and all other things being equal, it’s the small things that make the difference and sway customers towards you or away from you. With this in mind, I’ve put together a series of quick cheats for you to hack your directory listing and get more […]

Lash Lovers! We have some news and we know you are going to love this…Our “Local Lash Tech Directory” has been rebuilt from the ground up, and we now introduce the all new “Artist Directory”. The Artist Directory is brought to you by GladGirl and steps up our commitment to you, our valued professional customers. Our goal is […]

When I started my business years ago things were much different. Newspapers, Yellow Pages, flyers, and door-to-door sales were the most popular marketing methods. Most people don’t source their information that way anymore. Times have changed, and we have to keep up with the latest marketing tools – that just happen to be at our […]

Does the thought of creating your own website give you the shivers? I get it. Although the benefits of having your own website are many, it’s true that it does take a considerable amount of time and effort, and some money to do a website properly. What if you could enjoy most of the benefits of […]

With the rise and rise of social media, you might be wondering if you actually need a website? Well, you do if you want total control over your business’s online profile. A finely tuned website is a key marketing tool to complement your social media efforts. Here are my top six traits of winning websites: 1. […]

Finding Your Place in the World of Lashes So, you’re in the lash extension business… you have a Facebook page, some business cards, and you’ve done a few lash extension sets for a handful of clients. Then something happens… and it almost catches you by surprise. You have that moment when you realize that THIS […]