Marketing

#gladlash #beeyebeautiful #loveyourlashes #lashlover #eyelashextensions These number signs and words mean more than you know! Here’s a guide to using hashtags. They can be so very useful to you especially on Instagram if you are a business. Using a searchable term (a hashtag) with your content on Instagram is vital to a brand. This allows […]

With all the preliminary steps you have taken to get your new business off the ground, let’s not forget to get your advertising and marketing off to a great start as well.  If you are offering services in a retail center, your plan will differ from a salon boutique or booth rental. In this post, […]

In business, you are always competing. When presented with choice, and all other things being equal, it’s the small things that make the difference and sway customers towards you or away from you. With this in mind, I’ve put together a series of quick cheats for you to hack your directory listing and get more […]

When I started my business years ago things were much different. Newspapers, Yellow Pages, flyers, and door-to-door sales were the most popular marketing methods. Most people don’t source their information that way anymore. Times have changed, and we have to keep up with the latest marketing tools – that just happen to be at our […]

Our businesses are not only our passion, but they are our livelihood. Whether starting out from scratch, or a seasoned pro, marketing your business is an absolute must. In this technological day and age of social media, there are plenty of ways to get noticed, and get your services in the spotlight. You will attract new clients, and […]

Does the thought of creating your own website give you the shivers? I get it. Although the benefits of having your own website are many, it’s true that it does take a considerable amount of time and effort, and some money to do a website properly. What if you could enjoy most of the benefits of […]

With the rise and rise of social media, you might be wondering if you actually need a website? Well, you do if you want total control over your business’s online profile. A finely tuned website is a key marketing tool to complement your social media efforts. Here are my top six traits of winning websites: 1. […]

Wanna show off your classic and volume eyelash skills? Be your own creative director! Here are some tips for stepping up your social media photography talents: Creating Perfect Lighting Step outside! Morning light, and just-before-sundown light are VERY flattering. Golden hour, being my favorite, is about an hour before the sun sets. Bad lighting? Or […]

So, you’re busy on Facebook and Instagram…? You’re updating regularly and your followers are engaged. If everything is going to plan, you’re also getting enquiries from new customers, right? BOOM, you are winning! Social media sites are fantastic platforms to get visibility for your business. They are easy to use, free, and don’t require any […]

We’ve been talking a lot of numbers lately, and it’s time for a change of pace. It’s time to take a journey beneath the surface of our beauty practices. In my new six part series “Move, Lash, BE Better”, I will be giving you a holistic perspective on your business. Get ready to move, breathe […]