Posts by Esther Bolkin

You might have picked up on the importance of being on top of your salon lingo from our salon business articles. By using “descriptive, professional, and up-to-date” language in your salon, you not only stay relevant in the eyelash extensions world, but you also contribute to the growth and evolution of a constantly evolving industry. […]

In recent years, manmade poly-fiber, faux mink lashes (aka “synthetic mink”, or more commonly today, just “mink”) have become a welcome addition in eyelash artistry. Designed to mimic the look and feel of real mink fur, the move to faux mink, marks an important evolution in the ongoing pursuit of a more humane and sustainable industry. […]

Hello, Lash Lovers! We are well into the New Year now, and with it a fresh round of hopes, wishes and intentions. I’m sure many of you have made a resolution or two, or at least wrote a To-Do list. 2021 is the perfect year to truly focus and transform your vision of hopes and […]

As we welcome in the New Year year and during this unprecedented moment, our thoughts land firmly on the eyes. At a time when we’re sporting masks throughout the day to day, it’s no longer the smile that welcomes friends and clients or makes that first impression, that job now belongs to the eyes. Never […]

Anticipation has been high, as has nervous energy. Waiting for something to happen can make everything feel much more daunting than the actual, happening itself. The wait is over Lash Lovers, and we can once again start working. But how? With very few best-practice sanitation guidelines in place for salons or brow/lash bars, the ins-outs […]

Welcome back to From The Manual our complete series on the application of Classic eyelash extensions. In this blog post, I’m covering best practices for working with clients. Client Saftey in Eyelash Application Client consultation, care, and aftercare can make or break a successful eyelash extension business. Client safety should be your priority at all times. […]

In the 30+ years I’ve been creating lash looks for clients, there have been major advancements in lash technology. Throughout each innovation, I’ve found it helpful to come back to the basics, which is why I’m dedicating a 5-part blog series to the classic application of eyelash extensions. These articles will be based on the […]

Hey LashLifters! Since my first post on eyelash perming, many of you have reached out and asked for more details about the eyelash perming process. So, let’s explore the finer points of one of my favorite beauty services! Here is my comprehensive how to article, with tips taken from our new LashLift Training Manual. Note: In […]

Who doesn’t want bold, beautiful eyebrows that stand out and frame their eyes? Nothing is subtle or shy about brows these days… They’re hot, hot, hot! There are many options for both shaping and building up brows. Perhaps the greatest benefit of professional brow enhancement is the power to dramatically change how your customers see […]

Throw away your eyelash curler forever. Seriously. You can get a far greater lash-loving effect from perming your lashes. Perming, LashLift, Eyelash Enhancement Services – What Does It All Mean? Permed lashes look longer than straight lashes because they provide added curl and enhancement. Perming lashes also helps to impart a wide, doe-eyed look. You […]